Careers in Public Relations

People in the public relations field help their clients cultivate a positive image in the public sphere by showcasing the client and their services through various forms of media. Public relations specialists develop long-term strategies meant to represent their client in a manner that’s beneficial to the growth of their business or professional advancement. These strategies can consist of media campaigns driven by advertising, public appearances by the client, or the dissemination of positive press on behalf of the client.

Public relations specialists may design their own campaign for a client or they might collaborate with an advertising or marketing agency. They also collaborate with the client to ensure that they maintain the public persona being shared throughout the media and target community. The median annual salary for a professional in the field of public relations was $57,550 in 2010, and job opportunities in the field are expected to growth 21% by 2020, according to the U.S. Bureau of Labor Statistics, though compensation will vary based on the employer and the nature of the occupation.

Required Education for Public Relations

Professionals in the field of public relations usually hold at least a bachelor’s degree in public relations or a similar field. A number of online universities offer key courses in the field of public relations. They offer online college courses that teach strong communication skills, with an emphasis in client management, media production, and the development of comprehensive PR campaigns. Classes for public relations may also involve lessons on coordinating effectively with various media entities, community officials, and interest groups. Public relations professionals are expected to possess strong verbal and writing skills to compose and execute effective campaigns for their client.

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