Entrepreneur’s Degree Helps Fulfill Dream –

Early on in her career path, Jessica Baker did what she thought would make her money and what she was good at. Sounds like a simple recipe for success.

“As a result, my personality was stifled. Most everything I did was because I thought I should, and I woke up every day dreading going to work. I was miserable,” she said. “Then a thought crossed my mind: ‘Did I really work this hard to get here?’ That is when I decided I wouldn’t let my fear of the unknown stop me from pursuing my passion.”

Today Baker, 30, said she is passionate about and loves what she does. She is the founder and CEO of, a website that allows users to connect with each other while getting to know themselves. By utilizing the Myers-Briggs Type Indicator personality assessment, Chinese Zodiac and Western Astrology, users are able to gain awareness in hopes of experiencing more fulfilling relationships.

“I am a user, I am a critic, I’m a researcher – basically anything I find value in I try to share, whether it be about love, health, mental stimulation, etc. – anything that has to do with being positive in mind, body and soul,” she said. “I get to enjoy and spread positivity. There is nothing better than that to me.”

So how did Baker come to find her calling?

Baker said her MBA with finance concentration allowed her to get her foot in the door working at a hedge fund in New York City, where she learned how to analyze businesses. From there, she worked at a fund of funds, where she learned how to look at a business like an investor. Then she transitioned to management consulting, in which she learned how to make a company more efficient in its activities.

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“I continue to appreciate what I learned because it helps in forecasting, making business decisions, and remaining nimble to market movements,” Baker said. “Another big focus is looking at trends and different analytic factors.”

Baker offers the following advice to those who may be in a similar situation as she was a while back – stuck in a job they don’t love with a desire to pursue other career opportunities:

  • Trust your own judgment. It’s usually the right one.
  • You will regret the things you didn’t do, more than the things you did do. Don’t let fear of failure stop you from pursuing your dreams.
  • Find out what you love/are passionate about, then learn how to make money doing it.
  • Work to live, don’t live to work. Life is short and we have no guarantee of tomorrow.

Baker said her business is in the process of building a mobile app because, on average, half of all current users access the website on their mobile devices or Tablets.

“We hope to make the experience on better,” she said. “We want to continue to grow organically, make adjustments when necessary, and take advantages of opportunities when they knock.”

While Baker said she doesn’t plan to pursue any more degrees, she hasn’t ruled out more education.

“I was considering taking a couple of refresher courses. There is always room for improvement.”

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