Babson Asks For Definition: Entrepreneur –

The word “entrepreneurship” is undergoing a definition change. At least that’s what Babson College is trying to accomplish with its Redefining Entrepreneurship campaign.

Babson designed the marketing campaign to extend the definition of entrepreneurship because it’s needed, according to Babson chief marketing officer Sarah Sykora. She said evolving technology, shifting economy, a changing world, and the fact that today’s entrepreneurs do more than just start businesses are reasons for redefining the word.

The campaign launched in January 2012, executed in part with Connelly Partners. Visitors from all 50 U.S. states as well as 147 countries have engaged in the campaign’s new digital hub, which allows them to post and share their definitions. To date, there have been more than 2,000 text and multimedia definitions shared through the hub.

Babson, a school that prides itself on entrepreneurship education, launched the campaign so the community can assist in defining the word and help shape how the world views and values entrepreneurs. The campaign also includes print, digital, outdoor and radio components.

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