Careers

Careers in Marketing & Internet

As social media and the Web continue to gain momentum and play a more vital role in every aspect of our lives today, Internet-related professional positions are booming. Internet marketing is just one subset of the marketing profession. Internet marketing typically involves tasks like collaborating with Web, multimedia, and design staff to create websites that demonstrate a brand, collecting and analyzing sales data from Web traffic metrics, and conducting online marketing campaigns such as ad placement, affiliate programs, email promotions, social media marketing, and viral marketing efforts.

Internet marketers are often required to communicate and collaborate with online merchants, webmasters, bloggers, or online editors to develop an online community that shares hyperlinks on high-traffic locations. Internet marketing today is highly focused on search engine optimization (SEO) and website optimization with keyword placement and carefully targeted content.

The national salary data for an internet marking specialist proposes that the median salary ranges from $26,269 to $64,129, according to PayScale.com. Of course, these projections are not exact data points and the salary estimation can be larger or smaller depending on the type and size of the company or organization an individual does Web marketing for. In addition, because the Internet offers such a broad spectrum for marketing possibilities, the job prospects for general marketing professionals is believed to be strong with 216,800 general marketing positions available on the market in 2010 and job growth at 14% from 2010 to 2020, according to the U.S. Bureau of Labor Statistics.

Required Education for Internet Marketing

As a subset of the marketing profession, Internet marketing has many of the same educational and skill based requirements. Individuals wishing to enter the profession of online marketing should consider degrees in marketing, communications, and business. These degree programs provide students with a basic understanding of sales and business objectives, while also engraining an aptitude for analytical skills, critical thinking, and communication skills. Furthermore, students interested in pursuing a career in online marketing should consider additional course work in economics, psychology, and sociology. These subjects offer important insight into market and human behavior that any marketers can put to good use with their market and customer analysis initiatives.

Because marketing encompasses such a vast array of positions, many Internet marketing professionals have degrees in the fields of computer science, business administration, the social sciences, or communications. Some employers will look specifically for job candidates with experience in statistics and research methods as well.

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