Colleges Use Social Media As Advertising – OnlineBusinessDegree.og
Usage of social media today is quite common, so it should come as no surprise that 67% of students think colleges and universities should have a social media presence. A recent survey conducted by Zinch, an online company that matches students with scholarships, and Inigral, a company that focuses on social networking and student engagement, examined the role social media plays in students’ college search.
According to the survey, Facebook is the most popular form of social media, with 88% of students reported using Facebook and 53% using it multiple times a day.
Sixty-eight percent of students have used social media to research colleges and universities, with nearly 60% using Facebook to do so. Additionally, 38% reported using social media as a resource when deciding where to enroll. The majority of respondents found the information posted on an institution’s social media site to be somewhat relevant, relevant, or very relevant.
Students revealed that during the admissions process, it was most important to communicate with admissions counselors and current students. However, this differed among races. More White students felt it was more important to connect with current students and other admitted students, while more Black and Hispanic students felt it was more important to connect with admissions counselors.
The survey also found that 75% of students said they would join a social network created for students at the school.
This survey includes responses from more than 7,000 college-bound high school students polled by email in August 2012.
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