Small Business Owners: Future of Marketing – OnlineBusinessDegree.org
This week, the HubSpot Blog shared some incredibly valuable insight into the future of marketing, highlighting 33 important statistics that tell us what’s happening now, and what’s coming next. What did HubSpot find out? Read on to get the highlights.
- The best brands use and maintain great social media channels. HubSpot reports that 51% of the top 20% of business to business marketers generate leads through social sharing tools. This puts them ahead of the industry average of 39%, and it just might be why they’re in that top 20%. But it’s important to note that mere existence isn’t just enough. To be successful with social media marketing, you have to be interactive, as they also found that a failure to respond via those same social channels can lead to up to a 15% increase in churn rate for existing customers.
- Marketing is becoming increasingly personal and relevant. It may creep out some customers, but for others, personalization is the key to winning business. It turns out that personalized emails enjoy much better click-through and conversion rates, with 14% and 10% respectively. Even more interesting: a whopping 80% of mobile users prefer ads that are relevant to them locally, and 62% of adults under 34 are willing to share their location if it means getting more relevant content.
- Email is still king. Although social media and mobile marketing are making great strides, more than half (59%) of business to business marketers say that email is still their most effective revenue channel. But email is growing up, as marketers are increasingly moving to automated email marketing, particularly with triggered email messages that are reported to get 119% higher click-through rates than regular messages. This indicates a trend in not just automation, but personalization and relevant email marketing.
- But mobile marketing is growing exponentially. Marketers may rely on tried and true email methods, but mobile marketing and apps are hot right now. Mobile commerce will grow to 24.4% of overall ecommerce revenues by the end of 2017, and marketers are responding accordingly, with worldwide mobile advertising revenue expanding to 3.5 times its present size by 2016. And it’s clear that just about everyone is getting into the mobile game, with 45% of U.S. businesses conducting some form of mobile marketing, and 47% of marketing companies planning to increase their mobile app efforts in the next year.
The times are changing in the world of marketing, and while huge campaigns with broad appeal still have their place, the shift is increasingly focusing on personalization, relevancy, and hot new technologies. Is your organization on the bleeding edge of marketing? How do you plan to keep up with the new trends?